64% of U.S. shoe consumers say they are ready to pay more for sustainable shoes

According to a study by technology firm First Insight’s Footwear Distributers and Retailers of America (FDRA), 64% of US shoe consumers say they will pay more for sustainable shoes if sold correctly. Most studies say this is a slight increase, with 35% paying $ 1 to $ 5 more for sustainable shoes.

Shoe shoppers are willing to wait more than three days for more environmentally friendly transportation to reduce carbon dioxide emissions, and have found future coupons and incentives offered.

Durability is ranked as the most important term when almost all shoe shoppers hear “sustainability”. 65% say shoes should last for more than a year to be considered durable.

Consumers consider the term “recycle” to be the most sustainable material that brands should emphasize and sell.

The majority of consumers (72%) want to know what “vegan” means. Research shows that retailers and brands need to be more specific and clearly communicate their definition of material (plastic or plant-based) to explain why they are vegan.

The results of a survey of more than 1,000 shoe shoppers show that as companies refine messaging, better target consumers with specific green marketing, and the industry continues to pivot to e-commerce and press. According to the release from FirstInsight, it helps to coordinate sales, packaging, and shipping strategies.

“This is one of the most important shoe reports for brands and retailers this year. It helps brands and retailers improve their” eco “marketing practices and increase sales, but in line with federal green guidelines. It also serves as an important baseline standard for legal compliance in sustainable shoe marketing, ”leads the FDRA and the Sustainable Working Group of the shoe industry.

“Sustainability interests continue to grow and accelerate in society and retail. Consumers want products and brands that fit their personal values,” said First Insight’s Senior Vice President of Marketing. Gretchen Jezerc says.

Fiber2Fashion News Desk (DS)