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Scientists, environmental activists, United Nations climate reports, documentary filmmakers, the politicians behind the Green New Deal, Greta Thunberg, and probably even the South African cephalopod star of Oscar-nominated My Octopus Teacher (you know if we could speak mollusk) have all sounded the alarm that as of this Earth Day the human race is already a year into the crucial last decade to severely cut global carbon pollution in order to avoid catastrophic, irreversible damage to the planet. To save the animals, the oceans, the water supply, the air, the soil, and ultimately ourselves, will of course take aggressive laws, progressive policies, global cooperation, and big ideas like renewable energy, regenerative farming, and marine permaculture.
But as late folk icon Pete Seeger once said, “If there’s a world here in a hundred years, it’s going to be saved by tens of millions of little things.” Actions you take in daily life can make a dent in the average American’s annual 21-ton contribution of carbon dioxide to the atmosphere. One way to affect meaningful change is by making smart choices while shopping for everyday necessities like shoes, diapers, and cellphone cases. In recent years, more and more celebrities have put their money where their mouths are and made that process a little easier by creating, collaborating on, investing in, and spreading the word about globe-saving goods.
And sure, these are not entirely altruistic endeavors—there’s a lot of green to be had in eco-friendly industries and products—but get-richer schemes can simultaneously be get-right-with-yourself strategies that benefit the environment and future generations. Here are 14 celebrity-backed items from bamboo toilet paper and athleisure to refillable cleaning supplies making the world a better, more sustainable place one sale at a time.
Like the children’s book says, “Everybody poops,” even beautiful famous people. Which explains why 20 percent of global deforestation is attributed to toilet paper and paper towel usage, which amounts to 40,000 trees being cut down a day or a Central Park’s worth of trees being flushed daily. Two former Uber employees are trying to change how we roll in the bathroom with the financial help from an A-list assortment of investors including Ashton Kutcher, Gwyneth Paltrow, Robert Downey Jr., NFL quarterback Russell Wilson, Ciara, and Mark Cuban. They launched a line of subscription bamboo toilet paper in 2020 and followed it up with more sustainable paper towels last month. Bamboo is one of the fastest growing plants in the world, reaching harvest maturity in just three years. It can be harvested without requiring replanting. It also generates at least 30 percent less greenhouse gas emissions compared to old-school tush tissue. The tree-free 3-ply arrives at your home or business via carbon-neutral deliveries with zero-plastic packaging.
Kristen Bell and husband Dax Shepard are trying to shrink their eco-footprints and leave a good place for their daughters and every other little who comes after them. Believing all families deserve premium products at a reasonable price, they co-founded Hello Bello in 2019 and now the company consists of a wide array of mostly plant-based personal care products like sunscreen, hand sanitizer, housecleaning products (which come in refillable bottles and concentrate form for less trash), and baby supplies. Despite creating 3.5 million tons of garbage every year in the country, disposable diapers are a convenience most parents won’t sacrifice. So Hello Bello met them in the middle, making better-for-Earth versions in adorable prints with plant-derived core liners and sustainably harvested fluff pulp. They are made without chlorine processing, artificial fragrances, latex, or lotions. The brand has committed to lots of long-term loftier goals including using at least 20% post-consumer recycled plastic in packaging by 2025 and using 100 percent renewable energy in operations by 2030.