Subaru Corp, on August 2, unveiled that its aim to sell 600,000 battery EVs as part of its total global sales, which are projected to reach 1.2 million or more units by the year 2030.This new target represents a significant shift in Subaru’s strategy. Previously, the company’s goal was to have battery EVs and hybrids account for 40% of their total sales by 2030. However, in line with the growing demand for sustainable transportation, Subaru now aims to go further by focusing on the rapid expansion of their battery EV lineup.
To achieve this objective, Subaru plans to begin battery EV production within the United States between the years 2026 and 2028. This strategic move is expected to facilitate localized manufacturing and enhance accessibility to EVs for the American market.
Furthermore, Subaru intends to diversify its battery EV model lineup, with a target of introducing eight different models, including the much-anticipated SOLTERRA, by the end of 2028. This diverse lineup is intended to cater to various customer preferences and increase their market share in the EV segment.
The United States remains a key market for Subaru’s electric vehicles, and the company aims to sell a substantial number of 400,000 battery EVs in the country by 2028. This goal underlines Subaru’s commitment to expanding its presence in the American EV market.
To fund and support these initiatives, Subaru plans to invest approximately 1.5 trillion yen.